Market Research – IT, CPG, BFSI, Automotive, Healthcare

From Insights to Impact: Industry-Specific Research with a 60-Day Advantage

Executive Summary:

In industries as dynamic as IT, CPG, BFSI, Automotive, and Healthcare, decision-makers face overwhelming volumes of data yet insufficient actionable insight. RSC’s market research consulting bridges that gap. Within 60 days, we deliver sector-specific intelligence that empowers CXOs, EVPs, and VPs to make bold, well-informed choices—whether it’s launching products, entering new markets, optimizing customer success strategy, or scaling operations with AI-driven insights.

Global Industry-Specific Challenges

IT (Information Technology)
The rapid surge in AI and automation adoption has outpaced clarity on monetization and scalable delivery models. Tech leaders struggle to differentiate between hype and sustainable innovation, while customer success strategies and operational scaling often fall short.

CPG (Consumer Packaged Goods)
Consumer expectations are shifting toward sustainable, personalized, and digital-first products, but rising input costs and inflationary pressures squeeze margins. Global brands also face fragmented brand perception across geographies, making consistent growth strategies difficult.

BFSI (Banking, Financial Services & Insurance)
Intensifying global regulatory compliance (GDPR, ESG, Basel IV) creates friction in execution. At the same time, fintech disruptors are scaling faster, leaving traditional banks and insurers struggling to digitize processes, retain customers, and improve operational efficiency without losing trust.

Automotive
The transition to electric vehicles (EVs) is slowed by supply chain instability, raw material shortages, and battery tech uncertainty. Companies risk overinvesting in regions where adoption lags while underperforming in markets with surging EV demand.

Healthcare
Chronic talent shortages, rising operating costs, and inconsistent adoption of digital health and AI solutions hinder efficiency. From telemedicine to predictive analytics, healthcare players lack clear research on market viability and return on investment, leaving them vulnerable in a fast-evolving sector.

What Happens Without Market Research Precision

• Strategies risk being based on outdated or siloed data.
• Expansion decisions misfire due to lack of competitive and regulatory clarity.
• Innovation investments fail to achieve ROI.
• Customer experience suffers due to poor understanding of behavior shifts.
• Leadership teams lose agility, leaving opportunities for faster competitors.

RSC’s 60-Day Market Research Sprint