Market Entry & Expansion Strategy

“RSC builds the market entry playbook you actually need — pinpointing geographies, customer segments, partner models, and regulatory gating items — and delivers a board-ready go-to-market and scale roadmap in a 60-day sprint, with optional execution support.”

Major Indian Market-entry Challenges based on recent developments

• Rapidly shifting demand patterns across metros and tier-2/3 cities — misreading pockets of demand creates costly inventory and go-to-market misfires.
• Currency and macro volatility that alters pricing, margins and contract economics for exporters and importers. (exchange and tariff pressures have changed deal economics for some sectors).
• Complex state-level regulations (e.g., varying incentives, local taxes, and operating norms) that make one-size GTM plans fail regionally.
• Mismatched local partnerships — choosing the wrong distributor/partner causes channel conflicts and lost market share within 12–18 months.
• Underestimating localization needs (product, pricing, payment, customer support) that drive poor adoption and high churn.

What happens if you don’t get this right?

Slow revenue ramp, cash burn from inventory & channel fixes, and brand dilution from poor local execution.

RSC’s 60-Day Market Entry Sprint

“A 60-day launch-readiness sprint — clarity, not confusion”

• Rapid Market Diagnostic — demand pockets, competitor map, pricing & margin model.
• Partner & Channel Targeting — shortlist partners with scorecards and early-stage LOI templates.
• GTM Roadmap & P&L — launch milestones, customer acquisition plan, unit economics.
• Risk Mitigation Plan — pricing/FX hedging suggestions, regional compliance gating items.
• Optional: RSC can run first pilot(s) and embed to drive initial adoption.